Carmel Hassan

Author

Carmel Hassan

Product Designer / UX Lead

Design/UX

Personas are just an excuse

June 30, 2017

June 30, 2017

How we make User Research at Ebury

If you have ever worked with a team of UX Designers, I’m sure you have heard about the term Persona. A Persona is simply a semi-fictional character that stereotypes your user. It doesn’t sound that useful, does it? Indeed, personas are fairly irrelevant but we still need to talk about them because they are the perfect excuse to drive effective User Research.

At Ebury we use Personas not just to understand how our current users are, but also to create solutions for the potential customer. This is why we take advantage of the Persona modelling process, as it gives us a better understanding of our customers’ needs.

Ebury's persona model
Ebury’s persona model

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