Category

Design/UX

Personas are just an excuse

June 30, 2017

June 30, 2017 by Carmel Hassan

How we make User Research at Ebury

If you have ever worked with a team of UX Designers, I’m sure you have heard about the term Persona. A Persona is simply a semi-fictional character that stereotypes your user. It doesn’t sound that useful, does it? Indeed, personas are fairly irrelevant but we still need to talk about them because they are the perfect excuse to drive effective User Research.

At Ebury we use Personas not just to understand how our current users are, but also to create solutions for the potential customer. This is why we take advantage of the Persona modelling process, as it gives us a better understanding of our customers’ needs.

Ebury's persona model
Ebury’s persona model

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José Carlos Martínez
UI/UX Designer

Our favourite online and desktop design tools

August 25, 2016

August 25, 2016 by José Carlos Martínez

Designers always look for the best set of tools for their next project, but often the ones already in place can be used for their purpose – achieving different things with different goals in mind. As a designer, I try to use tools that fit the project needs as well as our longer-term workflow.

Let’s explore some of our favorite design tools at Ebury.

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José Carlos Martínez
UI/UX Designer

The design process: start right

June 1, 2016

June 1, 2016 by José Carlos Martínez

Starting a new design project is always a challenge. Even identifying what you have to do first can be difficult.

The design process is not always clear, normally because each project has its owns requirements, platforms, devices, deadlines, etc. Bearing that in mind, you can’t follow the same design process each time and sometimes you’ll have to modify your approach, adapting to your current project.

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