Tag: kpi

Design/UX

Personas are just an excuse

How we make User Research at Ebury If you have ever worked with a team of UX Designers, I’m sure you have heard about the term Persona. A Persona is simply a semi-fictional character that stereotypes your user. It doesn’t sound that useful, does it? Indeed, personas are fairly irrelevant...

by Carmel Hassan

June 30, 2017

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