How we make User Research at Ebury
If you have ever worked with a team of UX Designers, I’m sure you have heard about the term Persona. A Persona is simply a semi-fictional character that stereotypes your user. It doesn’t sound that useful, does it? Indeed, personas are fairly irrelevant but we still need to talk about them because they are the perfect excuse to drive effective User Research.
At Ebury we use Personas not just to understand how our current users are, but also to create solutions for the potential customer. This is why we take advantage of the Persona modelling process, as it gives us a better understanding of our customers’ needs.