Carmel Hassan

Author

Carmel Hassan

Product Designer / UX Lead

Data science, Design/UX

Visualizing User Experience Data with Google Data Studio (Part II)

January 21, 2019

January 21, 2019

In our previous article ‘Visualizing User Experience Data, we defined a framework to measure the User Experience of a product. In this article, we want to share how we can use Google Data Studio to visualise those metrics and facilitate the decision making during the design process.

Data Studio

Data Studio is a free tool offered by Google that allows you to create interactive dashboards and reports with data visualizations using multiple sources of data.

Data Studio user interface is pretty intuitive, however, there are two key concepts you need to manage to get started:

  1. Data sources let you connect data sets. This is the first thing you have to do before adding charts to reports.
  2. Reports let you visualise data. You have to select one or many data sources to feed data displays. Reports can be shared, interacted and exported.

Starting a new report is as simple as clicking on a button. If you don’t want to start from scratch, you can follow their tutorial that explains how to work with reports step-by-step.

datastudio user interface
Data Studio User Interface

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Design/UX

Visualizing User Experience Data (Part I)

January 14, 2019

January 14, 2019

Ebury Online is a platform that allows users to do international payments quickly, securely and efficiently. Using data analytics it’s an important part of Ebury’s design process.

We, as product designers, need to have a great understanding of data in order to make informed decisions that will impact both on the business and the user experience (UX).

Services like Google Analytics or Hotjar facilitate the exploration and understanding of how websites are navigated. However, in 2017 and 2018, only 1 in 3 designer-related roles use any experience monitoring tool.

At Ebury, we think that data can certainly help us to find answers to questions like ‘who is our audience?’, ‘what do they do?’, ‘how do they perceive and experience the product?’ and ‘how good is that for the business?’.

As shown in the image below, data is collected directly from our Online platform using the huha.js library, sent through Segment and shared to different end-points, which will facilitate smart analytics.

UX Data Tools
Tool framework to collect UX metrics

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Design/UX, Events

The best of Generate Conference – 2018

November 12, 2018

November 12, 2018

Last month, the Ebury team attended Generate, a conference dedicated to designers who are looking to improve the user experience (UX) of their websites. We’ll be talking through what we learned, how we’ll be applying our new knowledge to our UX, but most importantly, what you can take away to apply yourself.

The opening talk was presented by Sarah Parmenter who spoke about the importance of digital marketing strategies that can be easily applied by anyone. Parmenter shared key rules that can be applied today to help decide the best media tool to distribute your company’s message: First, think about your Product, then the client Experience, and then the Story. Only then, you can choose the right media outlet.

Our tip for you: If you decide to do a video, make sure you include subtitles, as 85% of all videos are played without sound.

Do you struggle to get your videos noticed? Try Hashtagify to find the best hashtags to get your content noticed.

The closing talk was presented by Sara Soueidan, a front-end UI developer who talked through how cascading style sheets (CSS) and scalable vector graphics (SVG) can be used for better usability and accessibility. One takeaway we gathered from this was to make sure that you integrate these inclusive design practices as part of your natural design and development process.

While CodePen’s senior software engineer Cassidy Williams impressed attendees by coding an image chosen at random found on Dribbble, designer and developer, Ricardo Cabello, demoed Three.js library to demonstrate how you can create WebVR interfaces with the library available on that platform.

UX consultant Trine Falbe talked through the importance of ethics when designing, highlighting the importance of how the data generated by users is looked after. In an age where data is the new oil, this is to consider for data-driven teams.  

Probably one of the most interesting talks of the day was presented by Andrew Godfrey, Senior Design Specialist at Invision, on Design Systems fails. Godfrey exposed some of the goals a successful design system has, such as:

  • Improved consistency
  • Efficient time on task
  • Efficiency reuse
  • Inclusive design (accessibility)
  • Reduction of defects
  • Improved UX
  • Strong design community

Godfrey also highlighted common failures that need to — and can easily — be avoided, such as:

  • Low adoption by internal staff
  • Low understanding by internal staff
  • Mismanaged content
  • Scale system difficulty
  • Lack of support
  • Missing the bigger picture (not just in UI components)
    • Lack of style guides
    • Unclear visual components
    • Unclear standards
    • Accessibility
    • Animation
    • Information architecture

Godfrey advocates considering Design Systems as a core project inside the business, which means adopting processes such as:

  • A plan, strategy, and process
  • A roadmap and priorities
  • Scaling up when validating
  • Incorporating ways of measuring and sharing success
  • Creating prototypes that can be validated
  • Assigning a ‘person of expertise’, that knows the system well
  • Effectively calculating design debt

 

For us at Ebury, Design Systems are one of the key tools to create and maintain a good user experience across all of our services. This is the key principle behind Ebury Chameleon and the reason why we’ll continue investing and improving our processes to ensure high-quality products and services.

Design/UX, Development

Ebury Chameleon as an example of a Design System

March 16, 2018

March 16, 2018

How to build a design language that works across teams and platforms

Invision acquired Brand.ai, UXPin released Systems, and Uber, IBM, and Salesforce are examples of companies who have decided to change the way of designing digital products.

They all have one thing in common: using Design Systems as a way of creating outstanding user experiences.
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Design/UX

Personas are just an excuse

June 30, 2017

June 30, 2017

How we make User Research at Ebury

If you have ever worked with a team of UX Designers, I’m sure you have heard about the term Persona. A Persona is simply a semi-fictional character that stereotypes your user. It doesn’t sound that useful, does it? Indeed, personas are fairly irrelevant but we still need to talk about them because they are the perfect excuse to drive effective User Research.

At Ebury we use Personas not just to understand how our current users are, but also to create solutions for the potential customer. This is why we take advantage of the Persona modelling process, as it gives us a better understanding of our customers’ needs.

Ebury's persona model
Ebury’s persona model

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